Dog Town Apparel Co. was born along the rugged backroads of coastal Southwest Texas — where the salt air drifts inland, mesquite trees bend in the wind, and wide horizons stretch farther than the eye can see. Our first designs carried the spirit of the place we grew up: a stretch of backroad folks called Dog Town Road. That name stuck, and so did the drive to keep creating gear that reflects the land, lifestyle, and spirit of where we come from.

We live for crashing waves, breathtaking sunsets, two-lane highways, honky-tonk nights, and the kind of good company that feels like family. Our designs blend western heritage with a coastal twist, creating apparel that feels as natural on the water as it does deep in Texas country. Whether you’re chasing swells, running wild under the stars, or just taking the long way home, Dog Town Apparel is built for the ride.

We’re not chasing trends — we’re honoring roots. Every piece we make carries the grit, character, and style of coastal Southwest Texas. Dog Town isn’t just a place on the map; it’s a mindset: bold, free, and always moving forward.

Stick around and find out what home looks like for us!