Dog Town Apparel Co. was born along the rugged backroads of coastal Southwest Texas — where the salt air drifts inland, mesquite trees bend in the wind, and wide horizons stretch farther than the eye can see. Our first designs carried the spirit of the place we grew up: a stretch of backroad folks called Dog Town Road. That name stuck, and so did the drive to keep creating gear that reflects the land, lifestyle, and spirit of where we come from.